I hope to have interested you with some shots from Portugal. This was the visual mood board related to the edp brand and the community we are relating to.
EDP - Energias de Portugal (Energies of Portugal) ranks among Europe’s major electricity operators, as well as being one of Portugal’s largest business groups.
The EDP Group's activities are centered on the generation and distribution of electric power.
This is the company that enlightens and heats most of the Portuguese homes.
The target audience of this app are the edp customers that belong to the edp Community. The app is a deal finder with discounts and competitions available from edp’s partners to edp’s customers.
The users can search the deals by proximity, neighbourhood or city. The deals can be filtered by entertainment, restaurants, shopping and competitions.
Every deal has a card with three options: “Use now” (prompts QR code to redeem it), “Maybe later” (it will be shown again in the near future) and “Not interested” (dismisses the card).
When a user wants to redeem an offer he uses the edp Community card within the app that has a unique QR code.
The app’s algorithm learns the user’s preferences according to his behaviour (search, redeeming and dismissing cards). After every interaction the app will show more accurate offers, that are more likely to be redeemed.
Never miss a discount. Locate nearest offers and save them for later!